Dear TRUE You...Wait. No. Who?
Ever wonder who comes up with catchy slogans, like “New Year, New You?” Mostly, it’s regular people or a team of people with a knack for words. It just so happens that the “New Year, True You” slogan you’ll see on our social media this month is something I came up with on a whim — it rhymes, people like the idea of new and authentic, so voila! While my slogan would maybe get a (barely) passing grade in marketing class, I worried excessively about using this slogan. A million