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David & Goliath

I spent today with our PR firm discussing new angles to pitch and trying to communicate my mission, vision, and the value of FXP Hula Hoop Fitness. After the meeting, my business partner said something that really stuck with me- basically, he paralleled Hula Hoop fitness and the fitness industry to the story of David and Goliath. And, I couldn't agree more.

When fitness brands set out to market themselves, there is a certain look and message that is presented. Usually, it's someone with a completely tight body, sporting a six pack and an amazing tan, who is telling us we can have that beach body if we just do their program.

On the surface, there is nothing wrong with this, right? One of my favorite financial advisors, Dave Ramsey, says that if you want to be wealthy, talk to and learn from wealthy people. So, it stands to reason that if you want to be fit, you should talk to fit people - People that you aspire to look like, right? Yes... but also (kind of) no.

Before I get on too much of a roll, let me say that I am in no way criticizing people with "fitness model" bodies. I admire the work that goes into having such a sculpted physique, although I don't have the genetics or discipline to have such low body fat. With that out of the way, I will now tell you the truth - for the majority of women starting a fitness journey, it will take a very long time to achieve the physical appearance that we see in the media and if I'm being really honest, it's not a realistic expectation either.

When you have a career, or you are a mom (or both) and have to manage a household budget, there isn't the time, mental energy or finances to support obsessing about micro- and macro- nutrients, have time for exactly the right amount of cross training, and still crush it personally and professionally. So, we measure ourselves, our progress, and our appearance against those whose job it is to focus entirely on every bite that is eaten and every muscle used, every day.

As for me, my goal is to be strong and healthy. I also love food - a lot. I'm not 3% body fat by any means, but I exercise 4-5 times a week and eat a healthy diet of fresh fruits and vegetables along with lean protein. I also eat ice cream every day (truth) because I like it. I'm a full time working mom and I live a very balanced life that I'm proud of.

My vision for FXP Fitness is to take on the fitness giants that set the bar at six pack abs and instead change the entire message of the industry to be more encouraging toward women. That the message focuses on treating our bodies kindly and striving for a healthy lifestyle that is measured by self-affirmation, self-love and body positivity instead of body fat.

If I could wish anything on you, it would be to love the body you have. Love it by moving it with intention every day, fueling it with real foods, and indulging in a little something every day. At the end of the day, I really just want to be healthy and strong and eat ice cream without feeling guilty about it. And, guess what? I'm doing just that. Who's with me?!

#lifelessons #Inspiration #encouragement


©2020 by Kristin Benton.

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